We use Google Analytics on our website. Google Analytics is a web analytics tool that helps website owners understand how visitors engage with their website. We use it, for example, to determine which search terms people use to find us and which pages on our site receive the largest number of visits.
You can learn more about Google Analytics here: https://www.google.com/policies/privacy/partners/.
Google provides a free browser plug-in visitors can install in order to block (i.e. opt out of) Google Analytics collection.
You can learn about the plug-in here: https://tools.google.com/dlpage/gaoptout.